Kate Vidinsky, M.A.
Communications Director, Tales Untold Media
San Anselmo, California
My first childhood home was a tidy ranch on a flat, tree-lined street in a quiet Northwest Indiana suburb. Beyond that, my memories of the house are murky. And yet, clear as day, I can picture myself crouched in the basement next to my sister, listening intently as stories spun on our record player and my imagination took flight. I feel a shiver move up my spine as I recall the spooky tales we listened to around Halloween each year, and a warmth in my belly thinking about cozy story times with a side of Hanukkah cookies.
I know it’s cliché to say those were simpler times, but my goodness is it ever true. Today, like so many other parents of young children, I’m trying to strike the right balance between modern technology and the “good ole days.” All at once I feel immeasurably grateful for my iPhone, which enables my children to see their long-distance grandparents any time they’d like, and completely frustrated when I see so many eyes focused downward at mobile devices instead of outward at the world’s beauty.
It was this type of parent versus technology tug of war that inspired my husband Nick and me to begin producing podcasts for young children. We feel strongly that kids content doesn’t need to go a hundred miles an hour or shock a child’s senses into submission. It just needs to tell a good story.
During the last few years, podcasting as a medium has surged in popularity. According to a report from the Pew Research Center, the percentage of Americans who have listened to a podcast in the past month has nearly doubled since 2008, and one-third of Americans 12 years of age and older say they’ve listened to at least one podcast before.
Podcasts get straight to the essence of storytelling in an easy-to-use, on-demand format. And with their serial nature, characters can develop, learn and grow along with the audience. For families looking for ways to cut down on screen time while still embracing the power and convenience of today’s technology (and maybe even get some dishes washed or laundry folded in the process), podcasts are somewhat of a home run.
And while it’s not news that listening to stories read aloud aids in language development, recent research has helped pinpoint exactly what’s going on in children’s developing brains when they actively listen during story time. A study published in PEDIATRICS August 2015 used fMRI to observe brain activity in 3-to-5-year-olds as they listened to age-appropriate stories. The researchers found that the children’s brain activity differed according to how much they were read to at home.
Children whose parents reported reading more stories at home showed significantly more activity in the parietal-temporal-occipital association cortex, a hub of sorts in the brain’s left hemisphere that integrates sounds and visual stimulation. In other words, children who regularly practice the art of listening to stories are more adept at visualizing what they hear. Essentially, their brains are in better imaginative shape.
The take home here is we now know for certain that actively listening to stories – as opposed to watching videos or even following along with picture books – increases brain activity, improves the imagination and prepares children for literacy.
Our audio-only podcast app for kids, Tales Untold, is a model for how we can leverage technology to provide children with rich, imaginative experiences, rather than simply plugging them into screens. For when we show children a world, they are outsiders looking in with imaginations gone quiet. But when we encourage them to flex their imaginations while actively listening, they are drawn into their own creation.
Whether it be as an alternative to television in a pediatrician’s waiting room or as a way to cut down on the “are we there yets?” during a family road trip, podcasts are a brain-healthy brand of kid entertainment primed to take off in popularity. I strongly suggest giving them a listen.
A blog for today's media-savvy and media-interested pediatrician driven to harness the power of the media to improve the health and well-being of today's children and families.
December 27, 2015
November 25, 2015
Mom and Dad: What About Your Screentime?
Hansa Bhargava MD FAAP
Staff Physician, Children's Healthcare of Atlanta
Medical Editor, WebMD
Staff Physician, Children's Healthcare of Atlanta
Medical Editor, WebMD
I was driving my 9-year-old son
home from school the other day, when he said ‘Mom, no texting when you are
driving’. It was at a red light, I explained, but he wasn’t buying the excuse.
As researchers focus on how screen
time affects kids, I do wonder, should we focus more on how it affects parents,
especially how it affects interaction with their kids?
The science is pretty clear
that too much of certain types of screen time isn’t good for children. It can
take away precious time from academics and exercise. A recent study reported
that teens spend about 9 hours a day on media,, mostly on entertainment and
tweens about 6 hours. But what’s the impact on a child if she sees her parents
always glued to their phones, laptops, or the TV? This is where the science is
less than clear.
Parents seem to love screen
time almost as much as kids do. A recent Pew Internet Report found that 75% of
parents use social media and have a median of 150 friends on Facebook. This is
across age, gender, income and education level. 94% post, share, or comment with 70% saying they do it
often.
Although there does not seem to
be any clear data on parents’ screen time and relationships with their kids,
recent research seems to show the links probably aren’t good. A small study at
Boston Medical Center found that 40
of 55 adults took out a mobile device almost immediately when eating
with their kids at a fast food restaurant
When parents don’t spend time
talking to babies and toddlers, it creates a major gap in their language
skills, which could put them behind their peers in reading and language by 3rd
grade. We know that not engaging with kids at these stages has a colossal
impact on their language and academic development, but what does it mean when
parents use screens to tune out from older children?
Some schools recognize this
issue and are changing their curriculum style to better engage children. The
Atlanta Speech School, which teaches children with dyslexia and other language
disorders, mentors parents and teachers to be more of a ‘conversational
partner’ and to engage their children in discussions.
Screens are not going away
and some interactive screen time may even be a good thing. But my kids and I
now have some new rules in our home that apply to everyone, kids and grown-ups.
No screen time in the car, at the dinner table, or at bedtime. Hopefully these
first steps will help us get to what really matters: good relationships and
happy children.
In this brave new world, I think that we can still apply that
good, old-fashioned rule: Practice what you preach.
.
November 11, 2015
Screens in a Pediatric Office
Paul Smolen MD FAAP
Carolinas Medical Center, Charlotte NC
Author of Can Doesn't Mean Should-Essential Knowledge for 21st Century Parents
Every practicing pediatrician struggles daily with a growing tension in American medicine. This tension is between the emerging prominence of consumer driven data (such as patient satisfaction surveys, insurance company ratings, and online ratings of patient loyalty) and national expert panel guideline measures of quality and positive health outcomes. Unfortunately, what often makes parents happy with their visit to their pediatrician is not always what makes their children healthier. For example, patient satisfaction begins in the waiting room, and pediatric waiting rooms are usually outfitted with screens, media, and marketing messages.
In today’s world, scoring well on patient satisfaction surveys and practicing good pediatric medicine are occasionally at odds with one another. My practice began making patient satisfaction surveys public and searchable to parents in October 2015, presumably to enable prospective patients to compare one pediatrician in my community with another. The assumption is that parents who are happy with their child’s pediatrician have good pediatricians.
The converse assumption is that pediatricians are only good when they make their patients’ families happy. By this logic, I should prescribe antibiotics for a child who may not need them if her family wishes, or hesitate to describe a child as overweight rather than just a little plump for fear of offending his parent, or provide a flat screen TV with commercial programming in my waiting room if that is what my patients want. In the future, my ability to stay economically viable may be contingent on whether most parents who visit my office have a “pleasant experience” or “get a good vibe” as many parenting magazines suggest is a way of judging an unfamiliar pediatric practice. (1)
Pediatric waiting room screen exposure creates tension between patient satisfaction and expert panel guidelines because time spent in a waiting area is part of the pediatric visit. Parents have come to expect a media experience that likely makes their child’s pediatric visit easier but is contrary to expert guidelines that direct pediatricians to discourage screen time for children under two years of age (2), to limit entertainment screen time in older children, and to strongly promote reading to children. (3) Many pediatric waiting rooms ignore these guidelines and provide what patients want - screens. Recently, I surveyed many pediatric practices in my community and found that all but one continuously showed child programming with commercials in their waiting areas, regardless of the ages of the patients or reasons for the visits.
Arguably, television with child-centered programming improves patient satisfaction and may even reduce stress and anxiety for children during a visit. A recent study demonstrated that an iPad is more effective at reducing anxiety in a child than a dose of Versed! (4). Will the pediatric practices that thrive in the future be the ones with the biggest flat screens showing the most recent Disney blockbuster in their waiting rooms? If the trend toward patient satisfaction is any indicator, the Disney Corporation has nothing to fear.
Maybe in the era of portable screens and streaming of any content, anywhere, anytime, the best solution for waiting room satisfaction is to encourage parents to bring with them whatever will calm and entertain their child - a screen, a toy, a book - and get pediatricians out of the business of entertaining children. Pediatricians shouldn’t be in the entertainment business anyway.
References:
1. Q: When should I start searching for a pediatrician, and what are the main things I should look for? PARENTS, 2009
http://www.parents.com/advice/pregnancy-birth/my-pregnant-life/what-should-i-look-for-in-a-pediatrician/
2. AAP Policy Statement: Children, Adolescents, and the Media. PEDIATRICS, Volume 132, Number 5, Nov 2013, pp 958-961
http://pediatrics.aappublications.org/content/132/5/958.full
3. AAP Policy Statement: Literacy Promotion: An Essential Component of Primary Care Pediatric Practice. PEDIATRICS, Volume 134, Number 2, August 2014, pp 404-409
http://pediatrics.aappublications.org/content/early/2014/06/19/peds.2014-1384.full.pdf
4. Tablet-based Interactive Distraction (TBID) vs oral midazolam to minimize perioperative anxiety in pediatric patients: a noninferiority randomized trial. PEDIATRIC ANESTHESIA, Volume 24, Issue 12, December 2014, pp 1217-1223
http://onlinelibrary.wiley.com/doi/10.1111/pan.12475/abstract
October 2, 2015
Anonymity and Denial in the Twitterverse
Kathleen Lovlie MD FAAP
Gulf Shores AL
Author of "Practical Parenting: An Un-Politically Correct Guide from the Trenches"
Gulf Shores AL
Author of "Practical Parenting: An Un-Politically Correct Guide from the Trenches"
Playwright Tom Stoppard said, “Words are sacred.
They deserve respect. If you get the right ones, in the right order, you can
nudge the world a little.”
I am old enough to be amazed by social media, with its
multitude of words and pictures. It did not exist when I was new. If we wanted
enlightenment, we went to the library or read the Post. By the time we found
our information, the events were already in the past. We knew people
of different cultures existed, and events happened, but it was knowledge that
came at a distance, blurred by its time-consuming transformation into
letters and pictures.
When we curious children wanted to
see what a woman looked like without her clothes, we stole our
parent’s National Geographic and leafed through it for pictures of deepest
Africa. Kennedy and Lennon were shot, but there were no cell phone
videos or instant interviews. The stories unfolded over weeks, with time
to adjust and get a little distance.
Social media now comes with immediacy and savage
intensity. People’s lives are flayed open and placed on the screen for my
perusal. If I presume to know anything about that woman in Africa, she can
knock me upside the head minutes later, because she is in reality just a
hairsbreadth away. If I pretend to wisdom, the whole world can judge me and let
me know where they think are my errors in judgment.
This brilliant transparency should make us more
authentic, more determined to write nothing that we would not stand behind
to our deaths. We should claim our words without reservation. These
words. are. me. Sadly,
from a place of weakness and fear it can instead make us deny
what we know, as we buffer our truth so as not to be responsible for it.
We write, “Tweets do not replace medical
advice; retweets are not to be considered an endorsement.” We backtrack and pad
ourselves against risk. The most powerful thing we can do – put out
thoughts into words for other people to see – we disclaim and weaken with
“tweets are not meant to be advice.”
Of course they are! What would be the point, otherwise?
If we give thought to and write words down, then they
need to be true. Words are sacred. We record our words in the hopes that they
will “nudge the world a little.” If our words are our truth, then they
have earned our faith: we have to stand behind them with our names and our
identities.
Weakening our words by buying into a fear of lawsuits and
judgment is a betrayal of our selves; it costs us a piece of our souls. Our
words are us, and denying them, even in a small part, allows decay to eat
away at our own value.
Conversely, since we wrote those words with our very own
minds and hands, we should never, in the rush to say something, write down what we know is not
truth: those words will also follow us through our lives. People sometimes feel
that they can be nasty, petty, or judgmental on the internet because they are
anonymous. They can twist the facts just a little to make their point. We must
realize that there is no such thing as true anonymity. Even if no one else ever
knows who wrote those words, you yourself do.
Persian poet Hafez wrote, “The words you speak become the
house you live in.” Write only words that have a strong foundation and the
solidity of truth, so that your house is yours alone and can hold up the hurricane force winds of opinion.
Hafez’s words are as true on the internet today as they were in the
fourteenth century in ink on paper. Such is the power of words. Believe in them
and in your self.
September 14, 2015
Media Diet
Katie Noorbakhsh, MD FAAP
Children's Hospital of Pittsburgh
Media diet [mee-dee-uh dahy-it]: noun - The phrase that changed the way I thought about my children’s interaction with media.
For years, my goal was simply to keep my children’s screen time to less than two hours per day. The concept of the media diet for my kids resonated with me, in part because I realized I would never take such a simplistic attitude with feeding them. Teaching and modeling how to eat in a healthy manner is far more complex than just limiting yourself to an arbitrary number of daily calories. In much the same way, teaching my children to interact with media in a healthy manner is also more complex than simply limiting their screen time to a number of minutes.
Until a few months ago, we had a habit of starting our mornings with cartoons. I have three children under five and work in the Emergency Department. A thirty minute cartoon at 6 a.m. allowed us to ease into my post-shift mornings, limiting my role as a human jungle gym just long enough to finish a mostly-hot cup of coffee. And thirty minutes of cartoons is not a big deal. The trouble begins with ‘just one more.’ “Just one more show. Please, mom?” Just one more cup of coffee. OK, kids? Just a few more minutes of peace. Before I knew it, three hours of our day could evaporate into brightly colored, overly enthusiastic, two-dimensional story lines. Add on a request to play an iPad app (It’s educational!) or a family movie night (It’s a classic!) and I started to worry how we would manage screen time when our children were older and the demands became more challenging.
The concept of a “media diet” pops up in marketing and communications literature from the early 1980s. The term gained popularity in the news media in the 1990’s with the introduction of the v-chip and increasing discussion of how types of media might impact young children. The August 2000 publication of the Journal of Adolescent Medicine featured two articles that addressed the concept. In Media and youth: access, exposure and privatization Donald F. Roberts discusses the results of a survey regarding the volume and breadth of media exposure among American children. Jane Brown’s article, Adolescents' sexual media diets lays out a media food pyramid, illustrating types of media consumed and the range of involvement, from passive to active, as individuals select and interact with different forms of media. There have been a smattering of articles investigating media diets since then, primarily focusing on the violent or sexual content of media consumption.
A true media food pyramid with specific goals for how our children should be consuming information has yet to be described. However, if media is a diet, then early morning cartoons are probably the doughnuts and juice of television. My kids don’t start their mornings with a thousand calories of doughnuts and juice (although given the opportunity, I’m confident that my two and four year old would be happy to do just that), and I have no problem saying no to cookies and candy at the grocery store. We fill our cart with fruits and vegetables; yogurt and cheese; peanut butter and whole grain bread. At home we cook and eat together. This is all intentional. Healthy habits start young. Healthy eating is key to the development of a healthy body image and to preventing obesity, heart disease and diabetes. I don’t have to count my children’s calories because counting isn’t the goal. The goal is healthy choices.
In order to transfer the rules of the kitchen table to our coffee table effectively, I had to cut out the junk. No more morning cartoons. Even after late shifts in the Emergency Department. This was a direct threat to my hot coffee drinking preferences. But I did it. We woke up and went downstairs and started our day with no TV. And the kids? They protested vehemently. They cried. They yelled. They begged. They pouted. And then they played. The next few mornings were similar but the protests waned. Now we regularly start our days playing games that the kids make up. (My personal favorites include “Sharks and dinosaurs” and “Sitting in traffic.”)
Without the cartoons, we suddenly had an empty basket to fill with healthy media choices. I considered books and music to be the vegetables and fruits – always available and encouraged in our house. But what are healthy ways for young children to interact with television, computers and phones? I started by showing them how I could look up information on our computer. A map to illustrate how rivers go to the ocean to illustrate how rivers go to the ocean. An interactive website to lern the parts of a mushroom. I showed my four year old how to practice his letters in Microsoft Word and hit Ctrl+P. Our printer cartridge is out of red and orange right now, but he has never been more enthusiastic about sounding out his name.
The more I think about the media choices I make for them, the easier it is to manage their screen time. I no longer guiltily wonder if volcano videos at the museum or Face-timing with grandparents “count” as screen time. I don’t count calories and I don't count media minutes. We aren't close to exceeding our daily limits. And when my husband and I hire a sitter and go on a date, I don't hesitate to let the kids splurge on their favorite treats: pizza, popsicles and a cartoon movie.
Children's Hospital of Pittsburgh
Media diet [mee-dee-uh dahy-it]: noun - The phrase that changed the way I thought about my children’s interaction with media.
For years, my goal was simply to keep my children’s screen time to less than two hours per day. The concept of the media diet for my kids resonated with me, in part because I realized I would never take such a simplistic attitude with feeding them. Teaching and modeling how to eat in a healthy manner is far more complex than just limiting yourself to an arbitrary number of daily calories. In much the same way, teaching my children to interact with media in a healthy manner is also more complex than simply limiting their screen time to a number of minutes.
Until a few months ago, we had a habit of starting our mornings with cartoons. I have three children under five and work in the Emergency Department. A thirty minute cartoon at 6 a.m. allowed us to ease into my post-shift mornings, limiting my role as a human jungle gym just long enough to finish a mostly-hot cup of coffee. And thirty minutes of cartoons is not a big deal. The trouble begins with ‘just one more.’ “Just one more show. Please, mom?” Just one more cup of coffee. OK, kids? Just a few more minutes of peace. Before I knew it, three hours of our day could evaporate into brightly colored, overly enthusiastic, two-dimensional story lines. Add on a request to play an iPad app (It’s educational!) or a family movie night (It’s a classic!) and I started to worry how we would manage screen time when our children were older and the demands became more challenging.
The concept of a “media diet” pops up in marketing and communications literature from the early 1980s. The term gained popularity in the news media in the 1990’s with the introduction of the v-chip and increasing discussion of how types of media might impact young children. The August 2000 publication of the Journal of Adolescent Medicine featured two articles that addressed the concept. In Media and youth: access, exposure and privatization Donald F. Roberts discusses the results of a survey regarding the volume and breadth of media exposure among American children. Jane Brown’s article, Adolescents' sexual media diets lays out a media food pyramid, illustrating types of media consumed and the range of involvement, from passive to active, as individuals select and interact with different forms of media. There have been a smattering of articles investigating media diets since then, primarily focusing on the violent or sexual content of media consumption.
A true media food pyramid with specific goals for how our children should be consuming information has yet to be described. However, if media is a diet, then early morning cartoons are probably the doughnuts and juice of television. My kids don’t start their mornings with a thousand calories of doughnuts and juice (although given the opportunity, I’m confident that my two and four year old would be happy to do just that), and I have no problem saying no to cookies and candy at the grocery store. We fill our cart with fruits and vegetables; yogurt and cheese; peanut butter and whole grain bread. At home we cook and eat together. This is all intentional. Healthy habits start young. Healthy eating is key to the development of a healthy body image and to preventing obesity, heart disease and diabetes. I don’t have to count my children’s calories because counting isn’t the goal. The goal is healthy choices.
In order to transfer the rules of the kitchen table to our coffee table effectively, I had to cut out the junk. No more morning cartoons. Even after late shifts in the Emergency Department. This was a direct threat to my hot coffee drinking preferences. But I did it. We woke up and went downstairs and started our day with no TV. And the kids? They protested vehemently. They cried. They yelled. They begged. They pouted. And then they played. The next few mornings were similar but the protests waned. Now we regularly start our days playing games that the kids make up. (My personal favorites include “Sharks and dinosaurs” and “Sitting in traffic.”)
Without the cartoons, we suddenly had an empty basket to fill with healthy media choices. I considered books and music to be the vegetables and fruits – always available and encouraged in our house. But what are healthy ways for young children to interact with television, computers and phones? I started by showing them how I could look up information on our computer. A map to illustrate how rivers go to the ocean to illustrate how rivers go to the ocean. An interactive website to lern the parts of a mushroom. I showed my four year old how to practice his letters in Microsoft Word and hit Ctrl+P. Our printer cartridge is out of red and orange right now, but he has never been more enthusiastic about sounding out his name.
The more I think about the media choices I make for them, the easier it is to manage their screen time. I no longer guiltily wonder if volcano videos at the museum or Face-timing with grandparents “count” as screen time. I don’t count calories and I don't count media minutes. We aren't close to exceeding our daily limits. And when my husband and I hire a sitter and go on a date, I don't hesitate to let the kids splurge on their favorite treats: pizza, popsicles and a cartoon movie.
August 28, 2015
Want Kids to Get Enough Sleep? Turn Off Screens at Bedtime
Don Shifrin MD FAAP
Clinical
Professor Pediatrics
University of Washington School of Medicine
Twitter:
@peddoc07
From
toddler to teen there aren't many mothers who don't answer the question,
"Is your child getting to bed on time and getting enough sleep?" with
a horrified look and a resounding "Are you kidding?"
From
separation anxiety for parents at 18 months to separation anxiety up to 18
years about their electronic devices, children’s, tweens’, and teens’ sleep
debt rivals our national debt. What can be done?
Well,
first - you gotta ask. So ask (and I often do ask teens and tweens
directly, not just their parents) in a neutral voice, what could possibly
be keeping them up that late? For children and middle schoolers it is often
screens. I admit that high schoolers with school, activities, athletics,
and homework often have only 3-4 hours during the day to get 'everything' done.
(Not very efficient however if they are multi-tasking with social media,
YouTube , Spotify, texting). That said, they still need as much sleep as they
can (and do) allocate.
Then ask,
especially about teens, when do they go to bed in the summer (generally late)
and when do they wake up (usually later)? This delayed sleep phase in
summer is normal, but is a huge detriment once school starts. But it will
tell you unequivocally how much sleep their bodies desire to get if left alone without an
alarm to wake them. Now translate that to the fall and school. There is no way
you can guarantee them the 9-10+ hours they are probably getting in summer, and
definitely should need during school.
That means
that every minute of sleep they are losing is vital, because they are already,
by definition, incurring a sleep debt Monday-Friday. Then, and only then, can
you state that when they take their devices to bed, next to the bed, or cease
using them right before bed, their brains will not be sleepy for 15-30 minutes
at a minimum. And they need every one of those precious minutes for
rejuvenation for school attention, focus, homework, and athletics.
Parents
now are paying rapt attention as they have, by their own admission, been
pleading with their kids to cease and desist taking their devices to bed.
I make the point that their bed is a sacred place where it is OK, and a must,
to disconnect. You will get pushback and the usual denials. As well as the
dreaded FOMO (fear of missing out). But the time you can put in clinically to
alleviate this habit is well worth the effort to try to insure them at least 8
hours of uninterrupted sleep. And the moms will love you for it!
Oh, and be
sure to follow up at the next visit.
July 11, 2015
The Facebook Imperative
Gregory Lawton, MD, FAAP
The Children’s Hospital of Philadelphia
A Musing Pediatrician on Medscape
The average first time diaper changing parent is twenty six years old and will be in a preschool carpool at the age of thirty-one.
According to the Houston Chronicle, seventy-nine percent of Facebook’s 200 million North American users are between the ages of twenty-one and thirty-four.
This means that for every toddler struggling with toilet training, there is a very likely a parent with a smartphone and Facebook app nearby.
This is not a parent who surfs the web. She scrolls through a Facebook News Feed or the Twitter trends. He does not actively search for information (other than using Google). Rather, based on his likes and preferences, information is directed to him in the form of hashtag messages, birthday notifications, and alerts.
Most pediatric practices in the United States have a website that boasts practice hours, staff members, and general policies. Websites, however, are passive information repositories. They don’t reach out and engage the app-using, smartphone-touting, social media consuming parent.
The next time a high school in your area has a pertussis outbreak, consider what message you want to push out on your practice’s Facebook page. When an ice storm cuts power to both your office and the computers of your patients, perhaps a Tweet will reach more parents on their mobile devices. When an unexpected change in a clinician schedule means there are suddenly five or six extra appointment slots for those coveted physicals, maybe an announcement on social media would be the best way to fill those slots.
For these scenarios to become reality, however, three things need to take place.
First, the American Academy of Pediatrics needs to publish specific guidelines for practices enlisting social media for the purpose of communicating with families. What constitutes appropriate content? Who can post and who monitors the site? What statements are needed to mitigate liability?
Second, it is important for large healthcare organizations to recognize that an institution social media presence is not a substitute for a local office presence. In order for a practice Facebook page to reach YOUR patients, in YOUR neighborhood, it needs to be YOUR practice’s page. To be sure, it can link back to the mother ship, but it needs to be local.
Third, pediatricians need to become more adept at using social media at the practice level. This means moving beyond links to YouTube uploads or vacation pictures. Think about a post that the flu vaccine is in and you have a wide open flu clinic on Thursday. Consider a tweet when there is a local story about Lyme Disease or the uptick in driving accidents around prom season. Announce the retirement of a beloved nurse or clinician in the practice.
For the social media-savvy, communication minded pediatrician who thinks about taking care of the healthcare needs of the entire practice population, Facebook is where the patients are. Twitter is where the teens are. It’s time to enter this arena.
The Children’s Hospital of Philadelphia
A Musing Pediatrician on Medscape
The average first time diaper changing parent is twenty six years old and will be in a preschool carpool at the age of thirty-one.
According to the Houston Chronicle, seventy-nine percent of Facebook’s 200 million North American users are between the ages of twenty-one and thirty-four.
This means that for every toddler struggling with toilet training, there is a very likely a parent with a smartphone and Facebook app nearby.
This is not a parent who surfs the web. She scrolls through a Facebook News Feed or the Twitter trends. He does not actively search for information (other than using Google). Rather, based on his likes and preferences, information is directed to him in the form of hashtag messages, birthday notifications, and alerts.
Most pediatric practices in the United States have a website that boasts practice hours, staff members, and general policies. Websites, however, are passive information repositories. They don’t reach out and engage the app-using, smartphone-touting, social media consuming parent.
The next time a high school in your area has a pertussis outbreak, consider what message you want to push out on your practice’s Facebook page. When an ice storm cuts power to both your office and the computers of your patients, perhaps a Tweet will reach more parents on their mobile devices. When an unexpected change in a clinician schedule means there are suddenly five or six extra appointment slots for those coveted physicals, maybe an announcement on social media would be the best way to fill those slots.
For these scenarios to become reality, however, three things need to take place.
First, the American Academy of Pediatrics needs to publish specific guidelines for practices enlisting social media for the purpose of communicating with families. What constitutes appropriate content? Who can post and who monitors the site? What statements are needed to mitigate liability?
Second, it is important for large healthcare organizations to recognize that an institution social media presence is not a substitute for a local office presence. In order for a practice Facebook page to reach YOUR patients, in YOUR neighborhood, it needs to be YOUR practice’s page. To be sure, it can link back to the mother ship, but it needs to be local.
Third, pediatricians need to become more adept at using social media at the practice level. This means moving beyond links to YouTube uploads or vacation pictures. Think about a post that the flu vaccine is in and you have a wide open flu clinic on Thursday. Consider a tweet when there is a local story about Lyme Disease or the uptick in driving accidents around prom season. Announce the retirement of a beloved nurse or clinician in the practice.
For the social media-savvy, communication minded pediatrician who thinks about taking care of the healthcare needs of the entire practice population, Facebook is where the patients are. Twitter is where the teens are. It’s time to enter this arena.
June 15, 2015
Advocating for Children’s Health Issues Through Advanced Social Media Skills: My AAP Legislative Conference Experience
Margaret Stager, M.D., F.A.A.P
Director, Division of Adolescent Health
MetroHealth Medical System, Cleveland, Ohio
In April, I was one of 130 pediatricians who attended the 2015 AAP Legislative Conference in Washington, D.C. We were from all parts of the country: large states, small states, big cities, little towns; some still in residency, and others well into their third decade of practice. And while we represented a wide range of practice and academic settings, we all shared the common interest in becoming more active advocates for children’s health issues.
The conference began with two full days packed with dynamic speakers and informative training sessions. Secretary of Agriculture Tom Vilsack spoke about the importance of school nutrition programs, and Congressman Jim McGovern of Massachusetts and retired Congressman Henry Waxman of California encouraged us to continue to pursue our advocacy efforts to better the lives of our nation’s children. Breakout sessions included topics such as Poverty and Its Effect on Child Health; The Art of Negotiation; Coalition Building; Crafting your Message; and Speaking up for Kids Through Social Media. We were briefed extensively on the upcoming vote to extend the CHIP program, as well as the need for child resistant packaging for liquid nicotine containers for e-cigarettes.
On day three came the pinnacle event: the walk to Capitol Hill to meet with our regional Congressmen/Congresswomen, and Senators. We were well prepared and the bus ride to Capitol Hill was filled with chatter and excitement. Before our individual meetings, Congresswoman Katherine Clark, a relatively new Congresswoman and an advocate for many child health related issues, met with us to inspire us to take our messages to the Hill and continue to be the voice for children’s health issues. Many of used our professional Twitter accounts to post pictures and words of encouragement and thanks. See #AAPLegCon for all the great photos and inspiring messages.
I am proud to report that the vote was held the afternoon of our meetings, and the Medicare Access and CHIP Reauthorization Act of 2015 was passed and signed into law. The child resistant safety packaging for the liquid nicotine containers is making progress and needs your support. (Child Nicotine Poisoning Prevention Act) I encourage you to go to http://federaladvocacy.aap.org and contacting your members of Congress to gain their support for this very important measure.
Tips for those currently active in social media:
Use your platform to advocate for children’s health issues that are nearing a vote or need impetus to get a hearing.
Bear in mind that the Capitol Hill staffers follow what’s trending on Twitter, especially as it relates to issues important to the legislator.
Legislators and their staffers appreciate being recognized or acknowledged on Twitter so be sure to send messages of thanks when a meeting or a vote is supported by their office.
Advocacy can occur on many levels: national, state, community, or by topic. In order to stay abreast of all current AAP advocacy efforts, consider signing up for the various list serves and email messaging provided by the AAP. e.g. AAP Department of Federal Affairs, (kids1st@aap.org) In addition, there are opportunities for committee and section involvement at the AAP as well.
Symplur website (www.symplur.com) has created the Healthcare Hashtag project which allows you to see where the healthcare conversations are taking place, and what healthcare topics are trending in real time. It also lists current and pending TweetChats in a variety of health topic areas.
TweetDeck (www.Tweetdeck.twitter.com) allows you to follow multiple twitter conversations simultaneously. Sign in with your Twitter account information and you can custom build your page to follow up to 9 conversations at once.
Director, Division of Adolescent Health
MetroHealth Medical System, Cleveland, Ohio
In April, I was one of 130 pediatricians who attended the 2015 AAP Legislative Conference in Washington, D.C. We were from all parts of the country: large states, small states, big cities, little towns; some still in residency, and others well into their third decade of practice. And while we represented a wide range of practice and academic settings, we all shared the common interest in becoming more active advocates for children’s health issues.
The conference began with two full days packed with dynamic speakers and informative training sessions. Secretary of Agriculture Tom Vilsack spoke about the importance of school nutrition programs, and Congressman Jim McGovern of Massachusetts and retired Congressman Henry Waxman of California encouraged us to continue to pursue our advocacy efforts to better the lives of our nation’s children. Breakout sessions included topics such as Poverty and Its Effect on Child Health; The Art of Negotiation; Coalition Building; Crafting your Message; and Speaking up for Kids Through Social Media. We were briefed extensively on the upcoming vote to extend the CHIP program, as well as the need for child resistant packaging for liquid nicotine containers for e-cigarettes.
On day three came the pinnacle event: the walk to Capitol Hill to meet with our regional Congressmen/Congresswomen, and Senators. We were well prepared and the bus ride to Capitol Hill was filled with chatter and excitement. Before our individual meetings, Congresswoman Katherine Clark, a relatively new Congresswoman and an advocate for many child health related issues, met with us to inspire us to take our messages to the Hill and continue to be the voice for children’s health issues. Many of used our professional Twitter accounts to post pictures and words of encouragement and thanks. See #AAPLegCon for all the great photos and inspiring messages.
I am proud to report that the vote was held the afternoon of our meetings, and the Medicare Access and CHIP Reauthorization Act of 2015 was passed and signed into law. The child resistant safety packaging for the liquid nicotine containers is making progress and needs your support. (Child Nicotine Poisoning Prevention Act) I encourage you to go to http://federaladvocacy.aap.org and contacting your members of Congress to gain their support for this very important measure.
Tips for those currently active in social media:
Use your platform to advocate for children’s health issues that are nearing a vote or need impetus to get a hearing.
Bear in mind that the Capitol Hill staffers follow what’s trending on Twitter, especially as it relates to issues important to the legislator.
Legislators and their staffers appreciate being recognized or acknowledged on Twitter so be sure to send messages of thanks when a meeting or a vote is supported by their office.
Advocacy can occur on many levels: national, state, community, or by topic. In order to stay abreast of all current AAP advocacy efforts, consider signing up for the various list serves and email messaging provided by the AAP. e.g. AAP Department of Federal Affairs, (kids1st@aap.org) In addition, there are opportunities for committee and section involvement at the AAP as well.
Symplur website (www.symplur.com) has created the Healthcare Hashtag project which allows you to see where the healthcare conversations are taking place, and what healthcare topics are trending in real time. It also lists current and pending TweetChats in a variety of health topic areas.
TweetDeck (www.Tweetdeck.twitter.com) allows you to follow multiple twitter conversations simultaneously. Sign in with your Twitter account information and you can custom build your page to follow up to 9 conversations at once.
April 28, 2015
#pediatrics: How Social Media is Becoming Integrated into the Pediatric Conference Experience
Megan A Moreno, MD, MSEd, MPH
Associate Professor of
Pediatrics
University of Washington
National pediatric conferences
are a common way for clinicians to learn what is new in the research and
clinical worlds, connect with colleagues and immerse themselves in a learning
environment. Over the past ten
years, media and technology have slowly grown within national conferences as a
topic of research, a new clinical tool, and a part of the meeting experience
itself. With the rise of social
media, these novel tools are also being integrated into the conference
experience. Social media tools such as Facebook and Twitter can enhance one’s
conference experience, or it can serve as a distraction to oneself or others.
Here are a few ways in which I’ve seen them intertwine within the pediatric
meetings I have attended the past few years, for better and for worse.
For better:
Meeting through tweeting: It is common practice now to use Twitter during
conferences. Active Twitter users
may interact digitally throughout an entire meeting even if they haven’t met in
person before. At a conference I
attended this fall, I saw attendees seeking out fellow Twitter users using
their profile picture so that they could introduce themselves with comments
such as: “I’ve been following your tweets the whole meeting, it is great to
meet you!” This bridging of online-to-offline social circles allows you to
expand your social network during meetings in new ways, and gives you easy ways
to keep in touch after the meeting.
Presentation feedback: For presenters at national meetings, it can be
challenging to get feedback.
Twitter provides a new way to get feedback by reviewing the conference
Twitter feed that was active during your presentation. Twitter users will be highly engaged
during a good presentation, and will retweet quotes or data they find
particularly useful. This allows the presenter to see what points
really hit home in the presentation.
For worse:
#wififail: At a recent meeting I attended, the conference
heavily promoted the use of social media and provided a unique hashtag, but
then did not provide wifi in the conference center. Conference organizers and venue providers should pay
heightened attention to the availability of wifi.
#presenterfail: At a national conference, I attended a 3 person
panel presentation about social media and how it is changing youth engagement
and social norms. One message of
the presentation was that adolescents are too distracted by social media. All
panel members sat on stage facing the audience throughout the presentation, and
(somewhat ironically) one of the panel presenters was using his mobile device
while the others were presenting. This gave the audience the feeling that the
presenter was uninterested in what the other panelists were saying. It’s
unclear whether the presenter was tweeting, checking email, or just playing
Angry Birds. Even in our age of
digital immersion, there are times when it is not appropriate to tweet.
It is likely that the role and frequency of social media use
during conferences will
continue to
grow in coming years. Thus,
pediatric conferences have opportunities to
consider how they want to integrate it into the experience
and help shape the etiquette of
social media use during conferences. One unique contribution conference
organizers
could consider is to provide sessions to educate
pediatricians about using these tools
during the conference experience. Conferences may consider
having a hands-on session
early in the meeting where social media newbies could stop
by and learn how to set up a
Twitter account so they can start using it right away. Woven
into these sessions could be
discussions
about the etiquette of social media. This hands-on training could lower the
barriers to joining the online conversation, and may be a
valuable training opportunities
for busy pediatricians who otherwise wouldn’t take the time
to learn how to use these
tools. As the social media presence at our
national meetings grows, we should consider
innovative
possibilities to ensure pediatricians are joining the conversation.
March 26, 2015
Reading Kids’ Social Cues is Hard Enough
Jenny Radesky MD, FAAP
Assistant Professor of Developmental Behavioral
Pediatrics
Boston University School of Medicine
Last summer, a small but fascinating study in the
journal Computers in Human Behavior, showed
that if you take away preteens’ mobile devices and make them
hang out with their peers in the country for one week, they get better at
reading other people’s facial expressions. So which has more influence on preteen social skills, the
unplugged time with peers or communing with nature? Hard to tell, but developmental science suggests the former
plays a large role.
Reading someone else’s facial expressions and other
body language such as gestures, posture, how their eyes look, how their voice
sounds is key for social and emotional communication. Developmental psychologists believe these nonverbal cues are
central to infant-caregiver attachment. For example, infants come to understand their own emotional
states and experiences by looking at trusted caregivers and reading their facial expressions, and
modulating their reactions accordingly.
(“This is new…is mom OK? Alright then I’m OK”).
Toddlers and preschoolers develop social skills by learning
to reference, read, and react to other people’s behavior. My patients with ADHD and autism often
struggle to read peer social cues correctly, with frustrating
consequences. We spend lots of
time, energy, and money trying to explicitly teach these children social skills
through the practice of interacting with others
over and over again to tighten up the synaptic connections that regulate social
communication. What is lost when preteens
and teens look at smartphones and devices for so many hours a day are opportunities
for practicing
face-to-face social interactions. This
may explain the study’s findings.
However my chief concern regarding reading social
cues (and my focus of research) is parents of children under 6, especially parents
of fussy, intensely reactive, or poorly regulated children. These children can be hard to
read. What did that cry mean? That tantrum out of the blue? This insistence on suddenly refusing
baths?
In order to effectively teach children how to
regulate their behavior, we need to interact with them in what psychologist Lev
Vygotsky termed the child’s “Zone of Proximal Development (ZPD).” This means knowing their cognitive and emotional sweet spots: what they
can do on their own, what they can’t do, and what they can do and learn with an
adult’s help. You can’t fit the
puzzle pieces in yet? Let me guide your hand a little bit
until you figure it out by yourself.
You can’t calm down when you’re frustrated yet. Let me help you identify what emotion you’re feeling and then
show you some options for calming your body down. And I’ll slowly take my support away until you can do this
skill on your own.
Caregivers need to be tuned in to a child’s
temperament, developmental stage, and emotional state to be able to read her social
cues and teach her within her ZPD.
In order to be attuned to a child, adults need practice observing him, over and
over, through multiple experiences, interactions, reactions, and social
settings, to know his rhythms and quirks.
We don’t need to be helicopter parents, observing and attuning to every
single detail, but we do need a ‘good enough’ amount of experiences to know
what the child might need when he or she is acting out.
Which brings me to why I study parent mobile device
use, specifically the absorption that occurs with the multitudes of important
or attention-grabbing things we do with our mobile devices. With this sort of competition for
attention, infants can’t always get a facial expression reaction that helps
them understand their experience; toddlers may act out more (at least mine does)
to get our attention, which is unpleasant when we are trying to concentrate on
something important on the device. When we are absorbed with devices, we may
not be as cognitively flexible or emotionally ready to “read” what annoying
child behavior means and how to meet children in their zone. We may miss important social-emotional
teaching opportunities. So far, my
research findings suggest that when parents’ attention is directed at a device,
they are less conversationally responsive, have fewer nonverbal interactions
with children, and are potentially more hostile when children make bids for
their attention. I am crafting my
future studies to understand the mechanisms of these findings, so that guidance
for parents can be developed.
In the meantime, we can continue to recommend
unplugged family time, family dinners, and parent-child play, so parents can
know their child’s zones. These
Common Sense Media videos are also a good start:
March 2, 2015
The Role of Media on Children's Body Image
Jacqueline Dougé, MD, MPH, FAAP
Medical Director Bureau of Child Health, Howard County
Health Department
I remember watching this year’s Super bowl with my family
and the Monday morning discussion that was not about the game but about the
commercials. One commercial in particular caught my attention, Always #LikeaGirl. The video featured individuals
answering the question, “What is it to be like a girl?” The video starts with
adults and a young boy and ends with younger girls. The adults and boy had a remarkably different definition of
what a girl is than the younger girls.
The younger girls were more positive The point of the commercial was
that as young girls grow up, their image of themselves grows more
negative. The message hit me hard
and made me think about myself and if I had experienced the same feelings as I
grew up. The answer was a
resounding yes, and I’m not the only one.
The other day while I was watching a talk show, one of the
TV hosts was brought to tears discussing the pain and stigma she felt because
she was overweight. I could only imagine what young women and girls experience
when they think of themselves.
Common Sense Media’s recently released research article, Children, Teens,
Media, and Body Image,
examines the role of media on how children view their body image. Highlights from the research indicate
the following:
Body image has an impact on self-esteem
and health. Poor body image is
linked to low self-esteem and depression
Young children have body image issues
Young children have body image issues
Both
boys and girls experience body image issues
Parents’
views about their own body image can influence their children
Social
media could be used as an intervention strategy
Both girls and boys are surrounded by images of what is
perfect. Most TV shows have thin
and attractive lead characters whereas the side kick is usually heavier and not
seen as attractive. Children are
also exposed to distorted images in magazines, toys (Barbie dolls and action
figures) and online. But
traditional media is not solely responsible for how children determine their
own body images. Family, parents,
peers and society also play an important role. How many times have you heard yourself say that you don’t
look pretty enough or you’re too fat? How many times do you tell yourself that you need to lose 5-10 pounds? How many times do we tell ourselves
that we’re not good enough? Our
kids are listening to and watching us.
There is opportunity to change the conversation about what
beauty or handsomeness means.
Common Sense Media has provided resources for parents and providers to have positive discussions about body
image:
Sex, Gender
and Body Image
Information for Preschool Parents·
13 Celebrities Who Won't Wreck Your Kid or Teen's Body Image
Information for Preschool Parents·
13 Celebrities Who Won't Wreck Your Kid or Teen's Body Image
All children should be able to
feel good about themselves. Adults too.
We all don’t like something about ourselves, but we must also consider
that those things are what make us unique and beautiful. We can’t just believe the
negative. Our visions of ourselves
impact how our children see themselves.
Something to think about.
January 19, 2015
Common Core Education - The New Third Grade
Nancy M. Silva, MD, FAAP
Small World Pediatrics
Wesley Chapel, FL
My son is in third grade. This year has been a year of many education system changes. Common Core has officially hit his grade. He is also using Canvas, an online learning management system, and we are using Remind101. As a result, his learning life has changed.
Common Core means more time on the internet, more time on math, and more communication with the teacher. This is an excellent advantage of this new curriculum. Communication between teacher and parent helps the students do their best work. We also receive reminders via an app, Remind101. I’ve actually become reliant on it. As a consequence, when there have been times that a reminder wasn’t given, it felt as if something went terribly wrong.
Small World Pediatrics
Wesley Chapel, FL
My son is in third grade. This year has been a year of many education system changes. Common Core has officially hit his grade. He is also using Canvas, an online learning management system, and we are using Remind101. As a result, his learning life has changed.
Common Core means more time on the internet, more time on math, and more communication with the teacher. This is an excellent advantage of this new curriculum. Communication between teacher and parent helps the students do their best work. We also receive reminders via an app, Remind101. I’ve actually become reliant on it. As a consequence, when there have been times that a reminder wasn’t given, it felt as if something went terribly wrong.
My son definitely needs a computer now. The school uses “ a flip classroom”, which essentially reverses the learning model. The lesson is at home on the computer. The review is at school and solidifies the lesson through exercises, projects, explanations, and discussions. Students view the next day’s math lesson every night on the internet. The math lesson is a YouTube video prerecorded by one of the third grade teachers. After each class, there is a small quiz available on the Canvas website. The results of the quiz informs the teacher which students need more help with the next day’s lesson. It helps me as well to now know what lessons my son needs help with day by day. Why is this so helpful? With so many learning strategies they are required to learn, there simply isn’t enough time to learn them all expertly in the classroom. Hence, teaching, reviewing, and learning continue at home, more so than it did pre Common Core.
The Canvas website has also been a huge change. Canvas is all encompassing. It has links to every math lesson from the beginning of the year. It has science lessons, writing assignments, homework assignments, and even encourages students to offer positive feedback to fellow classmates on their weekly writing assignments. Canvas also allows students to send messages to each other. It’s wonderful that this is all available in one place.
Some features of Common Core are very good. Math can be broken down into many strategies. These are strategies that I learned on my own over the years. It’s nice to know that my son is learning them earlier. However, simple math is made more complicated because there are so many new strategies to learn. Since there doesn’t seem to be enough time to learn them all in the classroom, parents need to be more involved.
The most important change this year has been the excellent communication between his school and us third grade parents. A special meeting explained Common Core to us. The third grade teachers work as a team to maximize children's success with Common Core. His teacher is amazing. We communicate in person and via email on how to make the most of his strengths through this growth period.
My son has begun his journey with computer education, online lessons as "flip classrooms”, and intranet social communications between classmates related to school work. I feel like a dog learning new tricks, some of which I like a lot, and others, not so much. Either way, this old dog is learning the new tricks. The reality is that education changes are just one aspect of his life that is changing. At the end of the day, one thing is never going to change; I am a mom who is going to be there for my child. I will always support and encourage him to be and do his very best!
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